Let My People Go Surfing

The Education of a Reluctant Businessman

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Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice axe that is the basis for modern ice axe design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone’s Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Weight 580.00 g
ISBN

9780143037835

Author of book

Yvon Chouinard

Publisher

Turnaround Publisher

Publish Date

01 September 2016

Language

English

Page size

165mm x 240mm

Binding

Paperback

Number of pages

258

Author description

a one page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations., based in Ventura, California. He began in business by designing, Inc., manufacturing, owner of West Yellowstone's Blue Ribbon Flies, started 1% For The Planet, Yvon Chouinard is founder and owner of Patagonia

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